LinkedIn Blunders That Are Costing You Connections
Just cause you’re on LinkedIn doesn’t mean you’re maximizing your opportunity to build connections. Learn what mistakes you might be making.
Youâve finally done it. Youâve finally got around building that stellar LinkedIn profile. Youâve doublechecked for typos, added your most recent job experience, inserted a professional headshot, and even gotten some recommendations on your skills section.
Your profile is looking rock solid, but now itâs time to start networking and building connections that will get you results. Before you dive head first by connecting with everyone you see, here are some extremely common mistakes people make when networking with LinkedIn.
Using the default invitation message
Click the âconnectâ button on someoneâs LinkedIn profile and youâll send a default message saying youâd like to add that person to your LinkedIn network. Well, thatâs an okay message if youâre simply trying to connect with a friend or long-time work companion, but itâs not going to fly when it comes to building new alliances with strangers.
Instead, you need to get to the bottom of why youâre sending the message in the first place. Make sure the receiver of your message knows who you are, where you came from, and why you want to connect. If youâve got a proposition for them then make sure to emphasize what they get out of it.
Itâs common for people to connect with you, but not respond back or leave you a message. They might be waiting for a less busy time to talk, or simply added you to gain another connection for their account. If so, feel free to shoot them a message after a few days have past, but not any sooner â you donât want to annoy them with what they might already be thinking is spam.
Not using an effective headline
Itâs one of the first things people see when they look at your request and decide whether to connect with you. A strong headline allows the person to understand what you do and what youâre really after. Itâs always better to be more specific than broad. For instance, donât simply say you are a marketer. Say you are a digital marketing consultant. Be even more specific than that if you can. Youâre a digital marketing consultant for Fortune 500 companies.
Try to include as many keywords as possible too. If youâve had experience with multiple roles you can give yourself multiple titles and separate them with line breakers. (e.g. Digital Marketing Consultant | Content Marketer)
Getting too personal too soon
Yes, you want to get personal. But often, you barely know the people youâre trying to connect with or havenât spoken with them in months, if not years. Itâs important to take things slow. Donât try to get too many things done at once with your preliminary LinkedIn message. Get them hooked. Get them interested. Then once theyâre willing to commit more with your proposition, thatâs when itâs time to really start going into the nitty gritty personal details that can really reel them in.
Not using LinkedInâs built in features
There are features on LinkedIn such as the Alumni Tool that you might not be putting to full use. You can access it by navigating to your school using LinkedInâs search box, and then clicking on the View Alumni button. Filter out by location, company, graduate date, field, etc. and connect with alumni who you feel can help you on potentially furthering your career endeavors.
Remember, sometimes in business itâs not about what you know â itâs who you know. Use LinkedIn correctly to network with the right groups of people and you can skyrocket your career to otherwise unreachable levels. There are also LinkedIn and resume services you should consider if you feel your profile needs an extra boost of professionalism and finesse.